I didn’t start BLKCAT to create content.
I started it because too many people don’t know how to build online.
I’ve seen it repeatedly —
people with good ideas, but no clear path to turning them into something real.
That’s where things break.
I’m an Indigenous designer from Aotearoa/New Zealand working across digital systems, business design, and structure-led thinking. My work focuses on how Indigenous founders can build businesses that are viable, aligned, resilient, and independent.
Most advice online tells you to:
post more
grow an audience
stay consistent
But it skips the part that actually matters:
How to build a real online business.
That’s the gap I’m focused on.
BLKCAT is focused on helping people understand how to build online — properly.
That means:
choosing the right business model
setting up the basics correctly
Not guessing.
Not copying trends.
You don’t need more information.
You need direction.
If you can learn how to build online, you can change your situation.
That’s what I’m here to help with.
Help as many Indigenous people as possible build real online businesses.
Not side projects.
Not unstable income.
Something that works.
Something that lasts.